Sales Funnel Lesson #1 - Upsells, Downsells, Cross-sells and OTOs

If you dont control the sales funnel, you are at the mercy of
the one who is in making profits online. This is why most
Internet marketers say that you must sell your own digital
products and, essentially, control the sales funnel to really
profit online.

Thus, you need to control the sales funnel by creating your own
digital product and setting up the funnel. When creating a sales
funnel, you really are creating two or more offers, since you
need to be able to offer your prospect or customer another offer
on top of the original or main offer. This is usually considered
an upsell or one-time offer (commonly referred to as an OTO).

However, it is now quite common to have a sales funnel where you
have far more than just two offers. You can have anywhere from
three to ten or more offers in one funnel, composed of upsells
(advanced or more enhanced versions of the main product) and
downsells (advanced or more enhanced versions of the main
product, but not as advanced or enhanced as the corresponding
upsell).

There are really only two rules regarding sales funnels and
corresponding upsells and downsells: The one-time offers (i.e.
upsells and downsells) relate to the main product offer in some
way so that you add more value to the main product offer, and
the one-time offers are optional purchases and NOT necessary to
enable the main product offer to fulfill the value it is
supposed to as described in the products sales letter.

Thus, you can create a sales funnel composed of several
different offers that will enable you to earn profits with each
purchase. 

Not every customer who buys the main offer will buy any of the
upsells, but its likely some will, as it has been shown through
research that people are more willing to buy cross-sells and
upsells right after they have purchased a main offer. This is
the same buying principle that leads a person to buy fries and a
soft drink along with a hamburger (i.e. cross-sell) or to buy a
more advanced version of a gardening tool to get more value from
it (i.e. upsell).

The more people you can get to buy your main offer, the greater
the chance that they will buy one or more of your one-time
offers, since they have already purchased your main offer. 

This is especially true if you provide a downsell to the
corresponding upsell, as its also been proven through
research that if you present a similar offer to a previous offer
for a lower price, many consumers will purchase it, thinking
they are getting a great deal.

This is all the more reason why you need to take control of your
sales funnel and start getting qualified traffic to it today.
The sooner you start doing this, the sooner you will start
building up your online income, not only via more sales from
your sales funnel, but also via the increased number of
customers to your buyers list.


To Your Success,
YOUR NAME

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